Senior CRM Specialist (6mo CTH)
Remote
US Citizenship/Green Card Required

Job Overview
We are seeking a highly motivated CRM Marketing Specialist. In this position, you'll play a key role in executing, analyzing, and optimizing marketing and transactional communication campaigns across various digital channels, including email, SMS, website messaging, and physical mail.

Key Responsibilities:

Oversee and manage the CRM marketing calendar, ensuring seamless coordination with cross-functional teams on upcoming and ongoing campaigns.
Act as a key resource for email and SMS platforms, driving efficiency improvements, resolving technical issues, and suggesting strategies to enhance campaign performance.
Lead the development and execution of both spontaneous promotional campaigns and routine transactional messaging, including audience segmentation, A/B testing, automated workflows, and campaign scheduling.
Address and resolve technical issues in areas such as HTML template configurations, list management, opt-outs, and automation triggers.
Track the effectiveness of email and SMS campaigns using relevant KPIs, conduct performance analysis, and share regular reporting on results.
Oversee the creation of email briefs, copywriting requests, and necessary updates, ensuring consistency with the brand's voice.
Take on other tasks as required.

Qualifications:
Required Experience:

A degree in marketing, communications, business, or a related field (preferred), or relevant professional experience.
3 to 5 years of marketing experience, with at least 1 to 2 years focused on email marketing. Experience managing promotional and transactional email campaigns within e-commerce is a must. Familiarity with SMS and direct mail is an advantage.
Strong data analysis skills, particularly in A/B testing and email optimization, with the ability to use insights to drive improvements.
Excellent project management skills with the ability to juggle multiple projects and collaborate effectively across teams.
Experience using ESPs, CRMs, and marketing technologies, with knowledge of tools such as Iterable being beneficial.
Familiarity with Google Analytics and similar web analytics tools, along with basic SQL skills, and the ability to navigate marketing data platforms.
Proven track record of creating monthly content and developing multi-step email automation.
Experience analyzing marketing campaign data to measure success and adjust strategies.

Skills and Attributes:

Exceptional time management and organizational capabilities.
Strong multitasking abilities with the capability to meet tight deadlines.
Analytical mindset with the ability to troubleshoot and problem-solve effectively.
Expertise in CRM campaign design, implementation, and best practices.
Natural curiosity with the ability to ask insightful questions and understand the broader impact of marketing initiatives.
Self-motivated, capable of working independently with minimal supervision.
Excellent team collaboration skills, able to engage and influence others to achieve results.
Comfortable working in a fast-moving, dynamic environment with frequent changes.