Location: REMOTE (EAST COAST)

Overview:
We are seeking a results-driven SEM Manager to lead campaigns across Google Shopping, Bing Shopping, Amazon Ads, Walmart Ads, Facebook/Meta, and Instagram. The ideal candidate will optimize campaigns for brand awareness, engagement, and conversions, while managing budgets to maximize ROI.

Key Responsibilities:

Develop and execute SEM strategies across Google Shopping, Bing Shopping, Amazon Ads, Walmart Ads, Facebook/Meta, and Instagram.
Manage campaign budgets and optimize bidding strategies for maximum ROI.
Collaborate with creative, content, and data teams to ensure alignment and optimize performance.
Lead A/B testing to improve ad creatives, landing pages, and conversion rates.
Monitor campaign performance, provide insights, and adjust strategies to optimize results.
Stay updated on SEM trends and best practices across key platforms.

Qualifications:

Proven experience managing SEM campaigns on Google Shopping, Bing Shopping, Amazon Ads, Walmart Ads, and social media platforms.
Strong knowledge of SEM strategies, bidding, audience targeting, and performance reporting.
Ability to collaborate effectively with cross-functional teams and manage multiple projects.
Experience with A/B testing, conversion optimization, and campaign analysis.