Senior SEM Manager

Location: REMOTE (EAST COAST)

Overview:
We are seeking a results-driven SEM Manager to lead campaigns across Google Shopping, Bing Shopping, Amazon Ads, Walmart Ads, Facebook/Meta, and Instagram. The ideal candidate will optimize campaigns for brand awareness, engagement, and conversions, while managing budgets to maximize ROI.

Key Responsibilities:

• Develop and execute SEM strategies across Google Shopping, Bing Shopping, Amazon Ads, Walmart Ads, Facebook/Meta, and Instagram.
• Manage campaign budgets and optimize bidding strategies for maximum ROI.
• Collaborate with creative, content, and data teams to ensure alignment and optimize performance.
• Lead A/B testing to improve ad creatives, landing pages, and conversion rates.
• Monitor campaign performance, provide insights, and adjust strategies to optimize results.
• Stay updated on SEM trends and best practices across key platforms.

Qualifications:

• Proven experience managing SEM campaigns on Google Shopping, Bing Shopping, Amazon Ads, Walmart Ads, and social media platforms.
• Strong knowledge of SEM strategies, bidding, audience targeting, and performance reporting.
• Ability to collaborate effectively with cross-functional teams and manage multiple projects.
• Experience with A/B testing, conversion optimization, and campaign analysis.